Pueblo International Festival

Client: Historic Arkansas Riverwalk in Pueblo Foundation (HARP)

 

Problem: The client HARP, hosts a small summer fair in its Mineral Palace Park Northeast of Pueblo, Colorado they were seeking a strategic design to determine how to market the event cost effectively while also promoting the Riverwalk as a tourist destination.

 

Approach: The project was intended to present a client brief that includes basic demographics and target markets in the area. Researched inexpensive but effective marketing methods to reach audiences and provided potential mockups of minimal cost marketing efforts.

 

My role: The project consists of creating a client brief that identifies and empathizes with the target audience and increases visibility of the Riverwalk in Pueblo through digital marketing.