The Espresso Bean

Client: The Espresso Bean

 

Problem: The Espresso Bean is a coffee shop/café located on Lancaster Avenue that has been in business six years and changed locations three times. They are having a problem finding loyal customer base due to the several location changes in a short period of time, in addition to the competition from Starbucks and other coffee shops in the area.

 

Approach: The project consists of creating a logo for their organization and several collateral pieces to provide the new location and contact information. The idea was to create a project brief, stylescape, cost sheet, and print and collateral using multiple design platforms to encourage new and repeat business.

 

My role: This project was a fictional client for my education and the project was intended to provide multiple collateral pieces for the business’s new location.