Helping Hooves Donkey Rescue

Client: Helping Hooves Donkey Rescue

 

Problem: The client Helping Hooves Donkey had no brand identity yet and needed one developed.

They wanted to convey a strong, caring, and compassionate face to the community to encourage donations and to bring in volunteers.

 

Approach: The project consists of a new logo, brand identity, stylescape and additional print collateral of a brochure, billboard and a Instagram post. I chose to create a short and simple Instagram post to encourage volunteers because it reaches a massive audience. I chose the direct mail to provide details about the non-profit and the billboard near the location to provide clear direction to the rehabilitation center. 

 

My role: This project was intended to create a stylescape to present the organizations brand identity for a fictional client for my education and expand upon that for branding and marketing efforts.